BIG-SPIELWARENFABRIK GmbH & Co. KG is one of Germany’s major toy producers and an internationally leading manufacturer of high-quality plastic toys. The world's most successful ride-on, the BIG BOBBY CAR, has become one of the strongest toy brands in Germany.
Some of our core brands/licenses:
In short, the BIG brand represents high quality and child-friendly design. The company logo - the BIG buffalo - is symbolic of BIG products: strong, robust, resistant. Quality and safety are the top priority in all that we do.
Extensive experience in child-related products and plastics production ensures BIG product developers know exactly what is being asked of them. All our toys are suitable for each respective age group and ergonomically designed, while making a positive contribution to a child’s development.
BIG stands for:
The BIG production plant in Burghaslach, located next to the A3 motorway between Würzburg and Nuremberg: Covering 320,000 square metres in total, it is home to one of the most modern toy factories in Europe.
The toys are produced using both blow moulding and injection moulding processes. We operate on a three shift system. More than one million BIG products leave our premises each year.
BIG products are fully tested both in-house and by external organisations before they reach the marketplace. As a result of this, only the best quality and safe toy products are allowed to leave our factory.
The labels and safety marks of independent institutes as well as our own logos provide reassurance about the high level of quality and safety. Below you will find a brief overview with information about the most important awards and quality labels in the toy sector and at BIG.